Beverage Packaging: Trends and Strategies That Impact the Market
The food and beverage
industry is changing with a supersonic speed and the coming era would be the
age of new packaging technology and trends that we must understand before time.
Beverage boxes and cans are
soon going to be subject to such economic, social and technological movements
that we can only have a dim vision of.
However:
We are living in the moment
when these changes are occurring and we can have a look at them from afar and
realize how the beverage packaging and beverage industry will be in the future,
and how to go about this business is a more functional manner.
- Feminism
and Beverage Business
The feminist movement is not
a new of today but news of yesterday, and still it is today that we see its
rise and we notice how it will change our tomorrow.
Hint Water, established back
in 2005, is a $90 million plus beverage company and the founder of this amazing
beverage business is a woman: Kara Goldin.
She launched her business of
unsweetened flavored waters and soon became a big success. However, the news is
not only a woman running successfully such a big business, but that when she is
in a trouble and when she needs to find out a solution, she goes
back to other female millionaires and CEOs who are not in the same business,
but doing well in other businesses.
Why is this important from
the beverage packaging perspective? It is because so far the beverage packaging
was more or less based on men’s taste for packaging.
This is the reason why beverage
packaging is still confined to unimaginative and unimpressive corrugated
material or even Kraft. The color and design choice of the beverage packaging
is also subject to how men want it to be, but it will not remain the case for
too long.
- Beverage
Packaging: A Part of Beverage Promotion Plan
For a long time, marketing
did not have anything to do with packaging, but then the ‘P’ of packaging
turned out to be one of the most important marketing tactics.
Some entrepreneurs even
suggest that unboxing experience and packaging are more important than the T.V.
commercial or anything else, because a prospect takes a long time looking at
the packaging and unboxing it.
Now the packaging is
considered a part of a company’s overall Promotion Plan and it
has to be done in a very professional and convincing way.
Mockups of the packaging
material, beverage boxes and styles, labels and trademarks etc. are now
considered the most important part of marketing of a beverage or for that
matter, any other product.
Beverage companies should
get rid of their old-school practices and learn that packaging is not a
necessary evil, but the golden chance to grab more and more customers. It is
marketing without spending a dime on marketing, because you spend money over
packaging of your beverage.
- Probiotics
and Beverage Packaging
Probiotics, as we know them,
are the live bacteria and yeasts that are considered good for health. The children’s
beverage market is increasing with God speed because parents want more healthy
and reliable options for their kids.
The probiotics are
considered very healthy and these juice companies claim that inside their
beverage boxes there is a good amount of probiotics for the kids who need them
a lot.
The news is about Ganeden
Biotech that makes probiotics, and now they have partnered with CapAble AB to
create the juice or beverage straws with probiotics. This straw can be used in shelf-stable
beverages as well as refrigerated beverages, and the best thing is the capacity
of this straw to provide a controlled and regular dose of probiotics.
You can call this a revolution in beverage packaging industry, but it is happening and the pretty soon the beverage boxes will include controlled probiotics and other effects, which will render the old-school beverage packaging irrelevant.
There is something that we can always be sure of; change is the only constant and stable factor and nothing remains forever.