How Custom Apparel Boxes Magically Improve Your Sales

Apparel and garments is a business always on rise. It keeps receiving fresh blood from the novel fashion trends and unorthodox fads. However, this industry is no doubt one of the world’s most saturated industries; it is just like food industry and survival is conditioned with some guns blazing and offensive branding techniques. Custom apparel boxes might prove to be your Achilles’ heel until you real put some thought into them and come up with the kind of apparel packaging that will outsmart and outshine your competitors.

But how? You might ask. “How can I get some highly customized apparel boxes which would not look like hundreds of other apparel boxes in the market and which would be too attractive to be ignored by my target customers?" Well, here is how you can get the kind of packaging that will do the job for you.


In this post I am going to share with you some tricks of the trade to boost your apparel packaging, try something new and appealing, and steamroll your competition.

Here you go:

  1. Know the Type

First and foremost thing to do is to know the type of the person who is going to be your target customer. Develop a flawless customer persona. Is it difficult to understand? Let me make it easier. You cannot pack sports garb in those big and square, fancy apparel boxes made for party garb.


Likewise, you cannot roll the formal dresses and put them inside a small cardboard capsule or round box, just like you do with sportswear. You have to know about the gender, age, type, likes and dislikes of your target customer and get some relevantly customized apparel boxes for them.

  1. Formal for Formal – Casual for Casual

Ever tried to be so nice and decent with a good friend and heard, “Don’t be so formal?" Well, if it happened to you, there was a reason for it. That friend of yours wanted you to deal with him just like friends do; you cannot be “nice and professional" with friends.

Likewise, you cannot run official matters and formal relations in an informal and unprofessional way. You have to learn to deal with people and matters in a relevant fashion. Same goes with dresses. Do not pack a party dress in a drawstring bag and there is no need to pack a poly/cotton t-shirt in a fancy and decorated rectangular cardboard box.


For formal dressing, there should be formal and delicate packaging and for causal dressing there should be casual packaging. This is one rule of the thumb.

  1. Cardboard Capsule

So far, the corrugated cardboard boxes that I have seen being made to date are made in the same old square or rectangular shape. You can make some difference by trying a new trend. Patagonia, the famous sportswear company, has changed this trend by introducing a capsule-looking packaging. I am not asking you to do the same, but you can make the edges of that capsule round, and come up with even better packaging. Remember, trying something new with new trends is the key to success.


  1. Try Reusable Packaging

The trends in the business of personalized apparel boxes now point towards the era of a new trend: reusability. Now manufacturers believe that packaging is not only there for the purpose of packaging and branding, but it is also a part of the product and it must be reusable.


Following this trends, some companies have started making customized apparel boxes which may turn into hangers or drawers. You can also adopt the same approach. For your tees business, get that capsule idea and add an intact hanger. As for your formal dressing, get some custom-made apparel boxes that can later be used as dress drawers or mini suitcases for the same dresses.

This is it for now. Stay touched for more better ideas.